Search Engine Optimization is about Location

As with any retail outlet location is the deciding factor in the success or failure of the business. Marketing 101 stresses location, location, location! A business that carries products with high prices and off brand names will have a greater chance of excelling due to the location. Now reverse that and place the same business with the same high prices and off name brands in a poor location and undoubtedly the business will fail.

Search engine optimization is location and no matter how good your product, brand or price, if your business is not located in high traffic zones your business will no doubt have a high failure rate.

Community: Geographic Location

Have you ever wondered how in one community retail bookstores stay in business? They each target a demographic area that relates to the specific needs of the area. Take for instance New York City, they have a bookseller on every corner scattered throughout the city adding up to thousands.

But on the internet the booksellers are brought together in one geographic location. You will find Amazon first on the list and although there are 9 others listed, the average consumer will look only at the first 3. All others can be considered null and void.

The only way for you to be a leading contender in the world of the internet is if your website is at the top of the search results! Just like the real world; location matters on the Internet with one significant difference...on the Internet there are only 10 good spots for any search term!

Yes...it all comes down to location, location, location!

Search Engine Placement

Want a website that yields high traffic that your fellow competitors will envy? Effective search engine placement does come with a price but it is worth every penny. In order to succeed on the Internet you must have exposure and just like the real world that involves a good LOCATION!

Summary

Search Engine Optimization is not end all of the dot com world but it is a start. Your demographic location and product is where it starts and the sale is where it ends. When building your website don't forget that every business starts with the first layer, after all a strong foundation is what will keep your walls standing. You must first build your website with the products that the consumers need, next add a layer of trust and most importantly don't forget the location! Without the location your structure doesn't stand a chance.

General Information

• SEO vs. Pay Per Click
• SEO is about Location
• Fundamentals of On-Page SEO
• Buy SEOware
• Buy SEO Ranking Report
• Search Engine Ranking Report
• Search Engine Optimization (SEO)

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